GMC Incredible Thinking site

GMC built a truck like no other and we decided to build a site experience like no other. What has been described as a Hollywood style site, this fully immersive 3D experience engages the user in a whole new way with stereo sound design, resistance scrolling and 3D worlds that were all built from scratch. Sit back, turn up the volume and enjoy the Journey.

theFWA – Site of the Day and Mobile Site of the Day
Awwward – Site of the Day
iAB MIXX – Mobile Site Bronze Mobile Brand Destination

Role: Creative & Art Direction
Creative partner: MediaMonks

Sample OLA that drove users to the site experience.