GMC Brand website

One of the very first assignments I was given at Digitas back in 2012 was to refresh the design of the GMC website. Working within the existing template framework I was able to give a brand new look and feel and a bit more polish to the photography, typography, navigation and overall layout of the site. One of the areas that I was able to fully upgrade was developing high-end immersive 360s for all of the vehicles.

Role: Creative & Art Direction